Jennifer McClure, PhD

“We create programs and tools to empower people and help them lead healthier lives. By doing so, we can reduce the need for health care and the growing burden of health care costs for all.”

Jennifer McClure, PhD

Senior Investigator and Director of Research, Faculty & Development, Kaiser Permanente Washington Health Research Institute


For nearly 20 years Jennifer McClure has sought to help people lead healthier lives. Her goal is to develop new interventions which reduce people’s risk of chronic disease and cancer or help them better manage existing disease. Her work includes interventions to promote smoking cessation, dietary improvement, increased physical activity, treatment adherence, better oral health, and informed decision making.

A unique feature of much of Dr. McClure’s work is the emphasis on creating highly-individualized treatment programs that can be disseminated on a population level, through health care systems, tobacco quitlines, the internet, or smart phones. Her goal is to design programs that are effective, convenient to use, attractive to real people, and cost-effective to deliver. She understands that interventions that do not meet these criteria will have a harder time making the leap from research to real world.

Dr. McClure is best known for her research creating new treatments for nicotine dependence. This work demonstrated the effectiveness of proactively counseling women by phone to motivate and support smoking cessation, the effectiveness of web-based treatment programs, and the potential risks of screening smokers’ lung functioning to motivate quitting when individuals do not have demonstrable lung impairment.

Dr. McClure’s current research is identifying key content and design features that improve the effectiveness of online smoking cessation programs, evaluating the effectiveness of Acceptance and Commitment Therapy for smoking cessation, and designing eHealth and mHealth tools to help smokers better manage nicotine withdrawal symptoms and medication side-effects that can contribute to relapse and treatment failure.

Dr. McClure frequently collaborates with colleagues at the Fred Hutchinson Cancer Research Center; the University of California, Davis; the University of Michigan Center for Health Communications Research; and Alere Wellbeing.

In recognition of her contributions to the field of  behavioral medicine, Dr. McClure was named a fellow in the Society of Behavioral Medicine in 2013. She is also Associate Editor of Nicotine & Tobacco Research and co-chair of the Society for Research on Nicotine and Tobacco’s Treatment Network.

Dr. McClure is an Affiliate Professor in the Department of Health Services in the University of Washington's School of Public Health and an Affiliate Investigator in the Division of Public Health Sciences at the Fred Hutchinson Cancer Research Center. In 2008 she was named Associate Director of Research, Internal at KPWHRI, and in 2013 named Director of Research, Faculty & Development.


  • Behavior Change & Health Promotion

    Tobacco cessation; pharmocogenomics of nicotine addiction; treatment adherence; population-based behavior interventions; health risk communications and informed decision-making

  • Health Informatics

    Development of eHealth and mHealth intervention tools

  • Mental Health

  • Cancer


Recent publications

Watson NL, Heffner JL, McClure JB, Mull KE, Bricker JB. Differential prevalence of established risk factors for poor cessation outcomes among smokers by level of social anxiety. Am J Addict. 2017 Feb 13. doi: 10.1111/ajad.12509. [Epub ahead of print]. PubMed

Watson NL, Heffner JL, McClure JB, Bricker JB. Relationships between social anxiety and smoking-specific experiential avoidance. J Dual Diagn. 2016 Oct 14:0. [Epub ahead of print]. PubMed

McClure JB, Anderson ML, Bradley K, An LC, Catz SL. Evaluating an adaptive and interactive mHealth smoking cessation and medication adherence program: a randomized pilot feasibility study. JMIR Mhealth Uhealth. 2016 Aug 3;4(3):e94. doi: 10.2196/mhealth.6002. PubMed

Eschler J, Meas PL, Lozano P, McClure JB, Ralston JD, Pratt W. Integrating the patient portal into the health management work ecosystem: user acceptance of a novel prototype. AMIA Annu Symp Proc. 2017 Feb 10;2016:541-550. eCollection 2016. PubMed


behavior change

Among Group Health’s greatest coups? We kicked tobacco’s butt!

Joan DeClaire remembers how the whole organization went mano a mano with America’s biggest killer—and won.

Read it in News and Events.

Chronic Illness Management

Do mast cells hold the key to chronic and unexplained disease?

Dr. Jennifer McClure reflects on evidence about mast cells as a key to chronic disease, providing new insights for physicians, researchers, and the public. 

Read it in Healthy Findings.

Recent News

Our tobacco cessation research is smoking hot

Dr. Jennifer McClure studies how best to fight the most common preventable cause of death—including the apps for that. 

Read it in News and Events.


Smokers trying to quit get no help from e-cigarettes

KIRO Radio, Dec 12, 2013